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February 9, 2006
By: TOM BRANNA
Editor
Elizabeth Arden and International Speedway Corp. announced the launch of the Daytona 500 fragrance for men. The product will be introduced during the 48th running of NASCAR’s premiere race in Daytona Beach on Feb. 19. Elizabeth Arden and ISC entered into an exclusive licensing agreement last year for the development, manufacture, marketing and distribution of men’s personal care products carrying the related trademarks of Daytona International Speedway....
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